TESTIMONIALS > Business Owners Board
The “BOB” product required a brand that enhanced its visibility as a recognisable identity associated with providing quality support services to the SME market. When creating the new identity we had to consider that there would be subsequent sub brands, therefore it had to be flexible and adaptable to support extensions of the brand. We used the idea of reflection of the BOB characters to signify that the Board is an open environment where ideas and options are discussed and opinions and solutions reflected between members.Andy Barry, Managing Director
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